A minute-long video was filmed during the photo shoot for the latest collection by Julia Janus that has just arrived in stores in Lithuania and abroad. The film work and post-production was delivered by the longtime collaborators of Julia Janus – director Alina Lu and cameraman Andrey Motorichev, a duo that had also worked on other successful video projects for the brand. 

“This time I just wanted to  step back, recharge and start all over again – just the way we restart a computer. That is why the title of the collection is RESET, and that is why the video is all about being oneself, with no impact of rules and boundaries that we impose on ourselves and others. Just all natural and raw, no fake. It is not accidental the working title of the collection was NO BULLSHIT. I really wanted to put it straight this time”, Julija Janus, head designer and creative director of the brand explains. 

“These all are non-professional models who are either my colleagues from the office or people we have just invited to be a part of the video through the call on the social networks. I have asked all of them to dance as if no one is watching, and they did”, the designer and creative director of the brand says. An atmosphere of freedom is strengthened even more with the help of a dynamic soundtrack written for the video by Arlo Tobin, an American music writer.

Julia Janus FW17/18 collection RESET